Television writer Lynn Elber turned a routine feature into a news-breaking story by successfully pressing ABC to address Native American groups’ criticism that its show “Big Sky’ failed to acknowledge the problem of missing and abused women on native land. Few outlets had reported on it, and none had gotten a response from ABC.
Elber spoke to native groups and pressed ABC, but was repeatedly told the network would have no response. But just before filing her story, Elber received a statement from ABC acknowledging the concerns and vowing to work with native groups to rectify them. The network gave the AP a day’s beat on all other outlets, and that night’s "Big Sky" episode carried for the first time a message about missing women and exploited children.