May 03, 2019
Best of the States
‘Destined to Burn’: AP, media organizations join forces to expose California wildfire risks
A groundbreaking collaboration among California newspapers and The Associated Press started with a tweet.
Northern California News Editor Juliet Williams saw on Twitter that the editor of The Sacramento Bee, a McClatchy paper, was driving to meet with the editor of the Chico Enterprise-Record, a MediaNews paper, to talk about wildfire coverage. Williams reached out, offered the AP’s help, and a partnership was born, with the goal of illuminating problems and pointing to potential solutions to California’s increasingly deadly wildfires.
The results: nearly a dozen stories, including an analysis of data by McClatchy and AP Los Angeles-based data journalist Angeliki Kastanis revealing that more than 350,000 Californians live in towns and cities almost entirely within zones of very high wildfire risk. An analysis also found that a 2008 building code for California’s fire-prone regions can make the difference in whether homes burn or not, but there’s little retrofitting of older homes.
The partnership’s next installment was focused on evacuation planning, revealing that many communities wouldn’t share the information or didn’t have an adequate plan, or any plan at all. Data analysis by USA TODAY Network-California showed many communities had too few roads to get everyone out.
We heavily publicized the package and play was impressive, with hundreds of downloads of the first two installments. Many outlets used the data to report their own stories about local fire risks. And this isn’t the end of the partnership: The next phase will focus on legislative action on wildfire coverage.
When AP engages in collaborations like these we become more than just a content provider to our customers; we’re helping them produce high-impact local coverage that wouldn’t exist otherwise. In this case, the “Destined to Burn” partnership was managed at every level by West Deputy Director of Newsgathering Anna Jo Bratton, who worked for six months with people throughout the AP and the collaborators to make the partnership a success.
For putting the AP at the center of an important collaboration, driving important journalism in a state ravaged by wildfires, and forging a stronger relationship with members, Williams, Kastanis and Bratton win this AP’s Best of the States.
