March 04, 2022
Beat of the Week
(Honorable Mention)
All-formats sweep as AP breaks news of Supreme Court nominee
beat all the competition, breaking the news of President Joe Biden’s nominee for the upcoming Supreme Court vacancy. AP flooded the media space with content on every platform, delivering a comprehensive package that told customers and readers everything they need to know about federal appeals court Judge Ketanji Brown Jackson, what comes next and who bears watching in the process.The initial scoop came from smart source work, and the impressive range of content that quickly followed was made possible by advance coordination across formats and departments — AP was poised with thorough preparation on each of the front-runners for the nomination. Read more