Feb. 10, 2023
Best of the Week — First Winner
AP’s Grammys livestream attracts music’s biggest names, large audience
For innovation and connecting with new audiences, the AP Entertainment video team of West Coast Entertainment Video Editor Ryan Pearson, U.S. Entertainment Video Editor Brooke Lefferts, and video producers Gary Hamilton and Leslie Ambriz are the first winners of this week’s Best of the Week award. The team used its contacts at the Recording Academy to develop and successfully execute a hosted 2 ½-hour red carpet livestream from the Grammy Awards that drew in more than a half million viewers, outpacing rival streaming shows. The AP’s new social video team quickly cut and posted videos from the live feed on a variety of social sites, which garnered nearly 1 million views. The Grammys livestream took weeks of planning and technical assistance to pull off and showed that AP can produce a highly technical live event in the entertainment space, and that entertainers will seek out AP’s spot on a bustling carpet. The video recording of the livestream also will greatly improve the AP’s archive of early hip-hop artists who were not covered by AP in their heyday.