Oct. 16, 2020
Beat of the Week
(Honorable Mention)
AP reaches Nobel winner before anyone – including prize committee
was the first to reach and get reaction from the head of the World Food Program following the Nobel Peace Prize announcement, putting AP ahead not only of other media, but the Nobel committee itself.The beat was possible thanks to Thomas’ quick reaction and the good relations the Rome video team has developed with Rome-based WFP. Thomas reached WFO Executive Director David Beasley through a longtime contact who was traveling with the director in Niger. Not only did Thomas get Beasley on the phone, she made sure he provided a video statement that AP expedited to clients. Thomas was also first to receive another clip from WFP in which Beasley, who was in Niger, celebrated the news with co-workers. A still frame was grabbed from the video, sharply handled by the London photo desk to keep AP ahead of other agencies in all formats on one of the top stories of the week. AP’s urgent with Beasley’s reaction to the peace prize moved an hour before major competitors, and video of him celebrating was five hours ahead of a primary competitor.Thomas’ scoop capped a week of excellent coverage by AP's Nobel Prize team, with fast filing of teh announcements across formats and aggressive efforts to locate and interview winners.https://bit.ly/3doVTcchttps://bit.ly/33ZR4Tz