Beat of the Week
(Honorable Mention)
Unique, enterprising video stories win Tour de France viewers
for a series of nearly 20 videos from the Tour de France, using iPhone and GoPro to create short-form, customer-ready products. The videos drove traffic to their comprehensive text coverage of the race itself as well as “Taste of the Tour,” their daily series of entertaining, informative and entirely exclusive cross-format stories exploring the people, places, cuisine and hidden tales in the regions crossed by the Tour. They shot video and interviews in the early morning, before starting long days covering each stage, then edited their video stories in the car as they drove hundreds of miles to the stage finish, where they then leapt back into race coverage. On Twitter alone, the video series racked up close to 300,000 views, more than covering the pair’s modest wine tab.https://bit.ly/2yvemQshttps://bit.ly/2Ktu58Dhttps://bit.ly/2SUr7O2https://bit.ly/2K9dvMihttps://bit.ly/2YvHXbj