Sept. 09, 2022
Beat of the Week
(Honorable Mention)
AP raises the bar for anniversary coverage of Diana’s death
marked the 25th anniversary of Princess Diana’s death with innovative multiformat, multiday coverage that resonated with AP customers and audiences.Planning began months earlier to make AP’s coverage stand out from typical anniversary fare. Among the highlights were an evocative mainbar capturing Diana’s life, death and legacy; a revealing AP Was There timeline of the night she died; an exclusive interview with the doctor who treated Diana at the accident scene; a video showing her image painted inside the tunnel where she died; and a video of AP staffers recounting what it was like to cover her death and aftermath — all of it presented in compelling fashion and promoted on AP’s social platforms.Read more