Best of the Week — First Winner
Live from the Grammys, AP scores massive wins with real-time stories
AP’s Global Entertainment team knew the game had changed when it
came to the Grammys. They knew that the sense of the moment — in the moment —
was going to win the day. And they were right.
Collaborating with Digital
colleagues, the team delivered unprecedented audiences to APNews through two
real-time vehicles: a hosted live video show streamed on YouTube and a
multiformat Live Blog. It was a success in two spaces crucial to bringing in
new audiences to AP, and the viewership on both reflects how AP can engage
viewers on high-value entertainment events. For this major accomplishment that
put AP ahead and in the spotlight on one of entertainment’s most important
evenings, Global Entertainment’s Live Blog and Live Stream teams and their
Digital colleagues are awarded Best of the Week — First Winner.