June 30, 2023
Best of the Week — First Winner
AP sets authoritative tone in Titanic submersible coverage
AP journalists followed the sun and worked across regions and formats to document the saga of the missing Titan submersible for a full week of nonstop coverage that broke news, offered smart enterprise and analysis, live updates, chunky digital first explainers, graphics, live and produced video content, radio pieces and a comprehensive photo report.
A report that a deep-ocean submersible was missing near the site of the Titanic was confirmed early in the week by a small group of AP reporters. What came next was a marathon of coverage that spanned nearly every hour of the day for several days, the world waiting as 96 hours of breathable air would have been slipping away along with hopes of finding survivors inside the doomed Titan. As the story unfolded, it revealed an industry that largely lacks regulation and oversight.
The coverage contributed to AP digital platforms’ strongest week of the year, with 9.6 million page views across the web and app on Wednesday. Ramirez’s fact-check about the Titan was the week’s most-viewed story. The Titan sub explainer detailing the latest in the investigation was AP’s second most-engaged story, with an engagement score of 95. Traffic was enhanced by multiple breakout stories to highlight key topics of interest among readers.
For using the breadth of the AP to successfully tell a fast-moving story from multiple angles, the AP Titan team wins this week’s first citation for Best of the Week.