April 15, 2022
Beat of the Week
(Honorable Mention)
NBA at 75: Ambitious AP series explores social impact and the league
produced an in-depth monthly package for the NBA’s 75th season, taking a unique decade-by-decade look at the league’s role in social issues — without ignoring the memorable moments on the court. While other news organizations centered their coverage on the celebration of the milestone anniversary, AP’s all-formats series explored the impact of issues ranging from segregation at the league’s inception to COVID-19 and Black Lives Matter in recent years.AP’s NBA beat writers and their colleagues in Sports used relationships developed over the years to secure buy-in and exclusive interviews with key figures, including Julius “Dr. J” Erving, Dominque Wilkens, Spencer Haywood and NBA Commissioner Adam Silver. Each month’s package throughout the season featured a main story, an all-decade team, a timeline, AP Was There stories, photos, video and audio, all deftly displayed and regularly updated on an engaging hub.Read more