Sept. 27, 2019
Best of the States
AP investigation shines light on dark side of CBD craze
Responding to AP’s call for ambitious journalism in 2019, Holbrook “Bert” Mohr of the U.S. investigative team tossed out an idea during a brainstorming session: Authorities in Mississippi had found vapes containing fentanyl and synthetic marijuana in stores near Mohr’s home. What caught his eye was that the product was labeled as CBD.
That led to a collaboration by the Investigations and the Health and Science teams that would offer not just the exclusive results of laboratory testing — finding cheap and illegal synthetic marijuana instead of natural CBD in vapes and edibles — but also telling details about the people who bring dangerous products to market.
The “Spiked CBD” package broke through. It was easily the top story on AP Mobile, and Mohr’s bylined story appeared on the front page of at least 23 newspapers; it was teased on the front of nearly 100 others.
For identifying and leading a collaborative investigative project that connected with customers and readers, Mohr receives this week’s Best of the States award.
